I saw something similar to this at Porters Craft and Frame and decided to make a decoration for Dawson's room. It turned out really cute and wasn't to hard to make!
First you'll need bocks of wood and wood letters, as many as what your wanting it to say.
this is before. (couldn't get it to rotate)
i got football scrapbook paper traced and cut out the letters and glued it. then hot glued thr letters to my painted blocks. I found some ribbon and got some random buttons and decorated the letters. You can use anything to decorate.
here is an example.
Here's the finished product!